Recycling Council Emphasizes Importance of Supply

Colin Staub • July 30, 2024

Resource Recycling


With industry-wide attention on building up recycled material end user demand, the Northeast Recycling Council is urging materials recovery stakeholders not to forget about ensuring there is adequate supply.


The organization last week published a “Guide to Increasing Recycling Supply,” a resource for stakeholders across the recycling chain. It lays out a number of ways different stakeholders have successfully built up local material supply and covers all traditional municipal recyclables.


In announcing the guide, NERC noted that “supply and demand issues are primary components to recycling market development.” But the organization expressed that the industry dialogue has skewed largely in one direction of late.


“For many years, increasing demand for recycled materials has taken precedence over supply issues,” NERC wrote.


The council in 2023 formed a supply side policy committee aiming to “explore, discuss, and write a policy guide about supply side strategies to increase the supply of post-consumer materials to the marketplace.” The new publication is the result of that process.

A majority of the Northeast U.S.-focused guide’s case studies are government-led strategies to increase supply, but it also highlights efforts spearheaded by nonprofits, MRF operators and, in areas with container deposit systems, redemption centers.


It points to Prince George’s County’s public outreach campaign in Maryland, which included bilingual communication efforts in high-contamination service areas where county officials theorized a language barrier was hampering proper recycling practices. The case study provides several lessons county regulators learned from the campaign. For instance, when trying to reach non-English speaking residents, recycling staffers had to get creative: “Attending school meetings to promote proper recycling did not necessarily work because non-English speaking residents were not attending the school meetings, hence, the decision was to visit local supermarkets where parents shop.”

In another example, the guide highlights efforts by the Massachusetts state recycling organization, MassRecycle, to counter the “negative influence of recycling misinformation in the media.” This came after a wave of public attention on problems within the recycling world in 2022, including from a Greenpeace report and the resulting coverage in an NPR story. MassRecycle was concerned the news coverage would mislead local residents into believing the bulk of their recyclables were not being correctly processed, so the organization began a coordinated effort to respond.


“Media stories implying that recycling is landfilled led to the need for professionals to defend both recycling and their personal roles,” the organization wrote in the case study.


That effort included MassRecycle board members giving media interviews with a formulated approach: They would vet the media outlet to ensure they felt it would provide a balanced article, they would avoid acronyms, they would clearly lay out industry background information, and they would limit their discussion to recycling within Massachusetts.


NERC says the supply guide will be a living resource that will expand as more case studies come in.


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Navigating PCR procurement? A new tool could help.

By Marissa Heffernan | Packaging Dive • April 21, 2026
The Northeast Recycling Council’s PCR Material Demand Hub centralizes resources to help packaging developers and buyers. Dive Brief: The Northeast Recycling Council launched a PCR Material Demand Hub to help companies, whether they make packaging or just purchase it, tap into domestic recycled content markets. The hub includes information on numerous materials commonly used in packaging, including paper, plastic and aluminum. While the main focus is recycled content, there’s also information on waste diversion, reuse, carbon impacts and other life cycle assessment variables. NERC hopes to add to it in the future, including resources for creating contracts. For those newer to PCR purchasing, the hub has a road map for getting started, as well as a Q&A on how to identify and buy plastic products with PCR. The hub draws on work from the Association of Plastic Recyclers in that area. Dive Insight: Companies and organizations looking to buy postconsumer recycled content and help shore up faltering domestic recycling markets have a new place to go for support. The Northeast Recycling Council launched the PCR Material Demand Hub to help counteract the recent strain on recycling markets as some brands loosen recycled content goals and resin imports surge . Megan Schulz-Fontes, executive director of the Northeast Recycling Council, said it’s the latest iteration of past programs. “We wanted to create a hub which pools all the resources that NERC had developed historically, as well as new ones that have come about since, to make it easier for organizations, whether they’re private or public, to purchase sustainable materials,” she said. In the past, NERC had worked with APR on the Government Recycling Demand Champions Program, which focused on getting governments, nonprofits and academic institutions to buy recycled materials. By 2022, activity in that program had started to lapse, Schulz-Fontes said. “We had done a lot of outreach. It was my impression that it wasn’t a need as much anymore, because those organizations had established sustainable procurement programs,” she said. However, markets shifted, most notably for PET, and today, we all “see and feel the impacts of processor closures due to the cheaper imports coming in and the chronic oversupply of virgin,” Schulz-Fontes said. There was a need again. As APR relaunched and redesigned the Recycling Demand Champions program and the National Stewardship Action Council started its “Remade in America” pledge, Schulz-Fontes said NERC wanted to support those programs and also reinvigorate some of its own. The Demand Champions Program suggests that organizations commit to PCR use, establish long-term supply agreements and think outside the box by using PCR in non-standard formats. To support those goals, the hub has a directory of manufacturers, vendors and suppliers of a variety of products with recycled content, as well as a Recycled Content and Environmentally Preferable Purchasing Directory with all levels of governmental resources, purchasing specifications and certification standards. That Environmentally Preferable Purchasing Directory is based on work that former NERC Executive Director Lynn Rubinstein did to develop an environmentally preferable purchasing specifications document, which is helpful for those who are just getting started, Schulz-Fontes said. In addition, the hub will link procurement professionals and others working in adjacent roles via an Environmentally Preferable Purchasing Network listserv called EPPnet. That’s also one of NERC’s older programs that needed new life breathed into it, Schulz-Fontes said. “We’re hoping that’s something that’s useful for folks,” she said. Anyone who is working directly on procurement is welcome to reach out to be added to the group. Other directories that NERC’s hub link to are the EcoPaper Database; Intertek’s Sustainability Certification Directory; the Electronic Product Assessment Tool; SCS Global Services Certified Green Products Guide; EPA’s CPG Product Supplier Directory; and APR’s Buyers and Sellers Directory. Read the article on Packaging Dive.

NERC launches hub to promote PCR demand

By Antoinette Smith | Resource Recycling, Inc. • April 15, 2026
The Northeast Recycling Council (NERC) has created a PCR Material Demand Hub to help organizations prioritize purchases of PCR content and help strengthen domestic recycling markets. The site features resources for federal, state and local government procurement, material- and product-specific resources, and certification and standards for recycled content, including: Government procurement directory for recycled content and environmentally preferable purchasing (EPP) Downloadable guides to buying products with PCR content, identifying and buying plastic products containing PCR, environmentally preferable purchasing specifications “Green” product directories from the US EPA, APR, SCS Global Services, the Environmental Paper Network and Intertek Electronics procurement tool for devices containing PCR plastic User manual for the EPA Recycled Content (ReCon) Tool and Greenhouse Gas (GHG) Equivalencies calculator The Northeastern US has been hit especially hard by recent closures of PET reclaiming capacity, with fourth-quarter 2025 recycled commodity prices in the region reaching five-year lows . Evergreen Recycling in New York and Ohio, Alpek in Pennsylvania and Phoenix Technologies in Ohio all reduced capacity, citing lackluster demand among the factors. In line with recent short-term and long-term recommendations from industry stakeholders, the Association of Plastic Recyclers (APR) Demand Champions Program outlines three distinct actions to ensure the consistent demand required to scale up the recycling industry: commit to using PCR secure long-term PCR supply agreements expand PCR adoption into non-standard formats or specify PCR in purchased goods APR owns Resource Recycling, Inc., publisher of Plastics Recycling Update. Read article on Resource Recycling.

Envipco

By Sophie Leone • April 13, 2026
As a leader in vending machine technology, Envipco has over four decades of experience providing customized recycling solutions. Envipco was founded on the desire to support and recover material reuse of beverage containers. This founding idea has been their motivation for forty years as they work to help their customers become sustainable and make recycling easier for everyone. Their continuous investment in innovative technology solutions for drink packaging recycling has made them a driving force in the industry. Located worldwide, Envipco offers a wide range of solutions and services. Their versatile range of Reverse Vending Machines are designed to fit in varying environments and are customizable to fit seamlessly into their surroundings. Their smallest machine, the Compact, accepts PET bottles and cans and is ideal for a location that processes less than 400 containers per day. On the higher end, their largest machine, the Quantum, accepts containers in bulk and is capable of processing over 100 containers per minute. “At Envipco, our mission has always been to make recycling easier, more accessible, and more effective. We’re proud to join NERC and work alongside organizations that share our commitment to innovation, sustainability, and a cleaner future.” Tina Bergers, VP Americas, Envipco NERC is excited to welcome Envipco to our international base of members. We look forward to supporting their vision for a cleaner world for future generations. For more information on Envipco visit.