Recycling Council Emphasizes Importance of Supply

Colin Staub • July 30, 2024

Resource Recycling


With industry-wide attention on building up recycled material end user demand, the Northeast Recycling Council is urging materials recovery stakeholders not to forget about ensuring there is adequate supply.


The organization last week published a “Guide to Increasing Recycling Supply,” a resource for stakeholders across the recycling chain. It lays out a number of ways different stakeholders have successfully built up local material supply and covers all traditional municipal recyclables.


In announcing the guide, NERC noted that “supply and demand issues are primary components to recycling market development.” But the organization expressed that the industry dialogue has skewed largely in one direction of late.


“For many years, increasing demand for recycled materials has taken precedence over supply issues,” NERC wrote.


The council in 2023 formed a supply side policy committee aiming to “explore, discuss, and write a policy guide about supply side strategies to increase the supply of post-consumer materials to the marketplace.” The new publication is the result of that process.

A majority of the Northeast U.S.-focused guide’s case studies are government-led strategies to increase supply, but it also highlights efforts spearheaded by nonprofits, MRF operators and, in areas with container deposit systems, redemption centers.


It points to Prince George’s County’s public outreach campaign in Maryland, which included bilingual communication efforts in high-contamination service areas where county officials theorized a language barrier was hampering proper recycling practices. The case study provides several lessons county regulators learned from the campaign. For instance, when trying to reach non-English speaking residents, recycling staffers had to get creative: “Attending school meetings to promote proper recycling did not necessarily work because non-English speaking residents were not attending the school meetings, hence, the decision was to visit local supermarkets where parents shop.”

In another example, the guide highlights efforts by the Massachusetts state recycling organization, MassRecycle, to counter the “negative influence of recycling misinformation in the media.” This came after a wave of public attention on problems within the recycling world in 2022, including from a Greenpeace report and the resulting coverage in an NPR story. MassRecycle was concerned the news coverage would mislead local residents into believing the bulk of their recyclables were not being correctly processed, so the organization began a coordinated effort to respond.


“Media stories implying that recycling is landfilled led to the need for professionals to defend both recycling and their personal roles,” the organization wrote in the case study.


That effort included MassRecycle board members giving media interviews with a formulated approach: They would vet the media outlet to ensure they felt it would provide a balanced article, they would avoid acronyms, they would clearly lay out industry background information, and they would limit their discussion to recycling within Massachusetts.


NERC says the supply guide will be a living resource that will expand as more case studies come in.


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By Mariane Medeiros August 6, 2026
The Northeast Recycling Council (NERC) is pleased to announce the release of the 2026 Northeast States Policy Guide , a new regional resource that provides a comprehensive comparison of sustainable materials management policies across eleven Northeast states. “The guide serves as an excellent primer for state and industry stakeholders looking to learn about the various policy frameworks enacted across the northeast and how they have been applied,” said NERC President, Michael Nork, Environmental Analyst, New Hampshire Department of Environmental Services. Developed through a standardized survey of state government agencies, the guide serves as a practical reference for policymakers, municipal leaders, industry professionals, and researchers seeking to navigate and compare policies related to waste reduction, reuse, recycling, and circular economy initiatives. The publication includes both regional policy analyses and detailed state profiles covering product bans, product stewardship (including Extended Producer Responsibility), minimum post-consumer recycled content requirements, mandatory recycling laws, and disposal bans. “This resource provides high level insight into materials of interest that the Northeast has focused on managing for decades. For a regulatory agency, specific resources that provide clear examples of replicable or considerable policy and management strategies are useful tools--having them in one place is even more valuable,” said Shannon McDonald, Waste Diversion Division, Director at Maryland Department of the Environment. Key Findings The guide aggregates state-level data across Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont to highlight core regional policy trends: Regional Policy Prevalence: Regulatory frameworks are widely established across the region, with 10 of 11 states using product stewardship programs, 10 enforcing disposal bans, and 9 maintaining mandatory recycling laws. Broadest State Coverage: Maine and Vermont regulate the widest variety of items in the region, 20 and 21, respectively, distinct material categories through state policies, followed closely by New Jersey at 19 categories. Top Regulated Materials: Electronics are the most widely addressed material (regulated by 10 states), followed by mercury thermostats (9 states), tires (8 states), followed by paint, rechargeable batteries, beverage containers, fluorescent lighting, lead-acid batteries, mercury-added products and yard waste (7 states). Funding & Mechanism Structures: Among the region’s product stewardship programs, 47% are producer-funded, 15% rely on consumer point-of-sale eco-fees, 5% combine producer and consumer fees, and 33% utilize alternative measures such as labeling, recyclability standards, or disclosure requirements. Regulatory Gaps & Emerging Opportunities: Significant policy gaps exist in rapidly growing clean-energy waste streams. Currently, only 1 state addresses electric vehicle (EV) batteries, and zero states have statewide policy programs for solar panels. Unfilled coverage areas present distinct opportunities for cross-state collaboration, policy alignment, and regional innovation. By presenting data in a standardized format for each state, the guide enables stakeholders to easily compare regional policy approaches, identify coverage gaps, and adapt proven regulatory models. "By standardizing how we measure product stewardship, PCR mandates, and disposal bans across all eleven states, this guide allows state leaders to quickly identify where their policies align with neighbors and where transferrable models already exist," said Mariane Medeiros, Director of Strategic Engagement and Sustainability Programs at NERC. "With 10 of 11 states enforcing stewardship programs and disposal bans, the region has proven its ability to manage complex products. The next frontier is applying that same collaborative momentum to rapidly growing clean-energy waste streams like solar panels and EV batteries." Alyssa Eiklor, Board Member and Environmental Analyst at Vermont Department of Environmental Conservation, cited: “The NERC Policy Guide provides a valuable comparison of the similarities and differences in how northeastern states use policies as a tool for waste management. It also serves as a convenient short cut for linking directly to the policies.” The full 2026 Northeast States Policy Guide is available for download at: https://www.nerc.org/state-policy-guide About NERC The Northeast Recycling Council, Inc. (NERC) is a multi-state nonprofit organization committed to minimizing waste, conserving natural resources, and advancing a sustainable economy through collaboration and action. NERC's eleven member states and advisory members work together to address sustainable materials management challenges and promote solutions across the Northeast region.
By Sophie Leone July 28, 2026
Connecticut Tire Stewardship (CTS) is the nonprofit organization responsible for implementing Connecticut's Tire Extended Producer Responsibility (EPR) program. Working with municipal transfer stations, tire retailers, auto shops, car dealerships, and other collection partners, CTS helps ensure discarded tires are responsibly collected, recycled, and put to beneficial new uses. Approximately 3.5 million tires reach the end of their useful life in Connecticut each year. Through its statewide Roll Recycle Renew program, CTS provides residents with free tire recycling opportunities while giving municipalities a practical solution for managing scrap tires. By making responsible disposal more accessible, the program helps reduce illegal dumping, protect waterways and natural resources, and keep tires out of landfills. "Connecticut Tire Stewardship is pleased to join NERC and become part of a network of organizations working to advance sustainable materials management across the Northeast. We look forward to sharing ideas, learning from our peers, and expanding responsible tire recycling opportunities throughout Connecticut," said Jesse Schofield, Executive Director of Connecticut Tire Stewardship. NERC is excited to welcome Connecticut Tire Stewardship and support its mission as a Tire Stewardship Organization implementing Extended Producer Responsibility for tires and working toward a more sustainable circular economy. For more information on Connecticut Tire Stewardship visit.
By Environmental Business Council of New England July 23, 2026
Please join the Environmental Business Council of New England (EBC) in welcoming Northeast Recycling Council (NERC) as a new member of the organization. “NERC is a non-profit organization that conducts research, hands-on projects, training, and outreach on issues associated with source reduction, recycling, composting, environ­mentally preferable purchasing, and decreasing the toxicity of the solid waste stream. Eleven states united for environmentally sustainable materials management. We provide webinars, conferences, networking, blogs, and regional collaboration to drive the recycling economy. Special programs include: Government Recycling Demand Champions, State Electronics Challenge, Electronics Recycling Coordination Clearinghouse, and the Toxics in Packaging Clearinghouse. “ EBC members include businesses and nonprofits specializing in environmental and energy technology, services, and products. They range from one-person entrepreneurial ventures and nonprofit organizations to established corporations with thousands of employees. Explore the EBC Member Directory for a complete listing of member organizations. To learn more about Northeast Recycling Council (NERC) including their discipline and services provided, please follow the link . Read on EBCNE .