Recycling Council Emphasizes Importance of Supply

Colin Staub • July 30, 2024

Resource Recycling


With industry-wide attention on building up recycled material end user demand, the Northeast Recycling Council is urging materials recovery stakeholders not to forget about ensuring there is adequate supply.


The organization last week published a “Guide to Increasing Recycling Supply,” a resource for stakeholders across the recycling chain. It lays out a number of ways different stakeholders have successfully built up local material supply and covers all traditional municipal recyclables.


In announcing the guide, NERC noted that “supply and demand issues are primary components to recycling market development.” But the organization expressed that the industry dialogue has skewed largely in one direction of late.


“For many years, increasing demand for recycled materials has taken precedence over supply issues,” NERC wrote.


The council in 2023 formed a supply side policy committee aiming to “explore, discuss, and write a policy guide about supply side strategies to increase the supply of post-consumer materials to the marketplace.” The new publication is the result of that process.

A majority of the Northeast U.S.-focused guide’s case studies are government-led strategies to increase supply, but it also highlights efforts spearheaded by nonprofits, MRF operators and, in areas with container deposit systems, redemption centers.


It points to Prince George’s County’s public outreach campaign in Maryland, which included bilingual communication efforts in high-contamination service areas where county officials theorized a language barrier was hampering proper recycling practices. The case study provides several lessons county regulators learned from the campaign. For instance, when trying to reach non-English speaking residents, recycling staffers had to get creative: “Attending school meetings to promote proper recycling did not necessarily work because non-English speaking residents were not attending the school meetings, hence, the decision was to visit local supermarkets where parents shop.”

In another example, the guide highlights efforts by the Massachusetts state recycling organization, MassRecycle, to counter the “negative influence of recycling misinformation in the media.” This came after a wave of public attention on problems within the recycling world in 2022, including from a Greenpeace report and the resulting coverage in an NPR story. MassRecycle was concerned the news coverage would mislead local residents into believing the bulk of their recyclables were not being correctly processed, so the organization began a coordinated effort to respond.


“Media stories implying that recycling is landfilled led to the need for professionals to defend both recycling and their personal roles,” the organization wrote in the case study.


That effort included MassRecycle board members giving media interviews with a formulated approach: They would vet the media outlet to ensure they felt it would provide a balanced article, they would avoid acronyms, they would clearly lay out industry background information, and they would limit their discussion to recycling within Massachusetts.


NERC says the supply guide will be a living resource that will expand as more case studies come in.


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Circular Action Alliance

By Sophie Leone • August 25, 2026
Circular Action Alliance (CAA) was founded in 2022 and is a U.S. Producer Responsibility Organization (PRO). As a PRO they are dedicated to the implementation of effective Extended Producer Responsibility laws for paper and packaging. CAA operates as the single PRO in California, Colorado, Maryland, Minnesota, Oregon and Washington. Additionally, they are the only organization that is approved to implement U.S. EPR laws for paper and packaging. CAA's dedicated and important work is built off a comprehensive list of strategic operating principles. These principles include delivering cost effective services, supporting and incentivizing innovation in packaging design, supporting responsible end markets, and enhancing the collection of covered materials. CAA not only works with the producers but with the greater industry as well, providing free webinars, public resources, state updates, and more. "We're excited to join NERC and contribute to its long legacy of regional collaboration," said Bridget Anderson, Director of Emerging States at Circular Action Alliance. "As we implement EPR programs in multiple states, organizations like NERC help us better understand regional nuances and trends in the recycling system." NERC is excited to welcome the Circular Action Alliance. As a fellow non-profit, we look forward to supporting their growing impact and the important work they do with EPR. For more information on CAA visit.

G&A's Sustainability Highlights

By Access Newswire • August 20, 2026
We are more than halfway through 2026, making this a good moment to reflect on what stands out from all the recent change in the sustainability landscape. We review news about sustainability all week, every week, but we also work closely with clients in a range of industries who are dealing with the daily work of environmental protection, social advancement, governance integrity, and - perhaps the most complicated aspect - how to talk about it all. So, while the loudest headlines have been about retreat in regulations, target-setting, hiring, and corporate reporting, there is another truth worth telling: what companies do has not changed much. The stories in this issue of Sustainability Highlights explore the two sides of this contrast. In Forbes, Anjali Chaudhry assembles the numbers behind "greenhushing." EcoVadis found 87% of U.S. companies maintained or increased sustainability investment in 2025 and only 7% cut, while 31% of executives invested more and said less. Forbes investigated whether the silence paid off, and found it was not the safe harbor companies expected: 98% of businesses in a 2026 procurement survey had lost contract opportunities for not sharing sustainability credentials. Standard-setters may have a sense of why this is. In Eco-Business, Global Reporting Initiative chief executive Robin Hodess says GRI has seen no decline in reporting numbers, with four in five of the largest global companies still using GRI Standards. Offering a clue about why reporting has stayed strong this year, she makes a business case for robust disclosures: "I've never met an investor who wants less information." The size and tenor of the comment file received by the SEC over the past few months bears out Hodess' view. As Responsible Investor reports, Vanguard - the world's second-largest asset manager - is the largest investor to oppose scrapping the climate rules, telling the Commission there is value in standardized, comparable disclosure of material risks - climate among them. TIAA and Nuveen argued for a simplified rule rather than none, warning of a "mosaic of state-specific requirements." If sustainability were receding, we wouldn't be hearing about more hours for lawyers. Corporate Disclosures picked up Side by Side , our new research with Ropes & Gray, and led with a finding that surprised us too: 39% of the sustainability professionals surveyed now report into the legal department, against 17% reporting to the CEO. According to 87% of them, and 84% of their legal counterparts, interaction has increased because of regulation. California's climate laws and the CSRD each were named by 75% of our respondents as the most pressing reason for greater collaboration between legal and sustainability teams. Majorities in both groups expected legal's role to grow; not a single respondent expected it to shrink. Capital is moving the same way. ESG Dive reports U.S. sustainable funds drew roughly $3 billion in the second quarter - the first positive quarter since 2022, ending 14 straight quarters of outflows and lifting assets to a record $398 billion. But the developments also show signs of caution: the money went to passive strategies, active funds shed $3.6 billion, and 22 funds closed against three launches. Other timely news delves into AI's role in sustainability matters. Inside Climate News reports on applications increasing oil and gas output, MIT Sloan cites the climate costs and benefits of AI tools, and we found two takes on whether data centers and clean power can share a grid. These stories paint the backdrop for our new issue brief on Responsible AI Due Diligence , which is a guide to the OECD's first guidance for the AI value chain. On circularity, the EU's Packaging and Packaging Waste Regulation is in force this month, including PFAS limits on food-contact packaging. The Northeast Recycling Council has mapped policies on producer stewardship in 11 U.S. states, offering useful context for our resource paper on the EU's PPWR and our EPR support work. Also inside: $20 billion in climate grants unblocked on appeal, and the world's largest carbon removal plant due online by year's end. This is just the introduction of G&A's Sustainability Highlights newsletter this week. Click here to view the full issue. Read on Access Newswire .

Bethlehem First Selectman Provides Update on Disposal of Tires at Transfer Station

By Nancy Dzija Vaughan | Prime Publishers • August 12, 2026
BETHLEHEM – First Selectman Raymond Butkus provided an update to the Board of Selectmen last Tuesday that included an announcement regarding the disposal of tires at the transfer station. Mr. Butkus said the CT Tire Stewardship program has gone into effect, According to the Northeast Recycling Council website, “the Connecticut Tire Stewardship (CTS) is the nonprofit organization responsible for implementing Connecticut’s Tire Extended Producer Responsibility (EPR) program. Working with municipal transfer stations, tire retailers, auto shops, car dealerships, and other collection partners, CTS helps ensure discarded tires are responsibly collected, recycled, and put to beneficial new uses.” The website goes on to state, “Approximately 3.5 million tires reach the end of their useful life in Connecticut each year. Through its statewide Roll Recycle Renew program, CTS provides residents with free tire recycling opportunities while giving municipalities a practical solution for managing scrap tires. By making responsible disposal more accessible, the program helps reduce illegal dumping, protect waterways and natural resources, and keep tires out of landfills.” Mr. Butkus said town residents will now be able to bring most tires to the town transfer at no cost. Tires will be accepted both on and off the rim. The exception is large tractor tires, tires for construction equipment, or excessively dirty tires. These tires will still ne accepted, however, there will be a fee for disposal. Mr. Butkus also reported that he held a meeting last week regarding the rewiring of the computer equipment at Town Hall. The project is expected to begin this week and will likely be completed by August 20. A new monitor has been located in the hallway of Town Hall. This monitor will be used to display a list of upcoming meetings along with announcements and photographs. Read on Prime Publishers .