7 Reuse Trailblazers you Need to Know in 2022

October 18, 2022

October 18, 2022


Today's guest blog is authored by Suz Okie of GreenBiz Group. The original post can be read here.


When it comes to reusables, I’m a fanatic, an enthusiast, a fan — insert any number of zealous descriptors and you wouldn’t be far off.

That’s in part because my journey to circular economy analyst began with a reusables obsession — following a graduate school commitment to stop buying single-use packaging (a goal I, admittedly, often fell short on), finding innovative reusable solutions became a personal addiction.


Reusables offered a tangible step towards the waste-free world I hankered for. In the food service industry alone, leveraging reuse could avoid 841 billion disposable packages annually, equating to 7.5 million tons of trash diverted. In fact, when comparing serviceware options, reusables beat out single-use — whether plastic, aluminum, compostable, you name it — on almost every environmental metric, not just waste reduction.


That’s why when I was invited to judge the 2022 Reusies — an award ceremony celebrating the heroes of the reuse movement — I was ecstatic. Presented by Upstream and Closed Loop Partners — supporters and experts on all things reusable — the Reusies celebrate the people, communities and organizations bringing reuse solutions to the world at large.


Hundreds of submissions flooded in and were narrowed down to three finalists for each of the Reusies’ seven awards. Evaluating their innovation, impact and scale, eight judges — myself included — selected winners that I’m delighted to share with you today.

Without further ado, the winners of 2022 Reusies:


The most innovative reuse companies of 2022


The Most Innovative Reuse Company — Consumer Packaged Goods

  • The winner: Algramo
  • The solution: Leveraging refill stations and home delivery trucks, Algramo enables consumers to replenish their own RFID-enabled smart containers with home products (think shampoo or laundry detergent) one refill at a time.
  • What excites me — leading with social: Algramo was founded with a social mission to fight the poverty tax. By offering bulk products at affordable prices, this solution is not only green, it’s accessible. With partnerships forged across global brands such as Unilever, Nestle, Walmart and Colgate, Algramo also has a path to scale up operations for an international audience. "[We have the potential to replace] 20 percent of the single use packaging in your average superstore…and we’re dedicated to bringing that opportunity to reality," Brian Bauer, circular economy and alliances lead at Algramo, said in his acceptance speech.
  • The runners-up: GOATOTE and Returnity


The Most Innovative Reuse Company — Enabling Technologies

  • The winner: The Rounds
  • The solution: Using a subscription model, The Rounds offers weekly deliveries of household "essentials" (everything from almonds to paper towels) in reusable containers, all while tracking your inventory and learning what you need and when.
  • What excites me — going local: Operating in four cities on the east coast, The Rounds supports small businesses by sourcing local ingredients for its distributed model. "It’s really awesome we get to support the local economy while we build a circular closed loop economy in every city," said Alexander Torrey, co-founder and CEO of The Rounds. Leveraging electric bicycles for deliveries is the emission-reducing icing on the cake.
  • The runners-up: Fill it Forward and Topanga.io


The Most Innovative Reuse Company — Fashion and Apparel

  • The winner: Thrilling
  • The solution: Supporting marginalized voices, Thrilling is offering a new spin on fashion resale by building a digital secondhand platform with inventory sourced from your favorite mom-and-pop vintage stores.
  • What excites me — representing the underrepresented: By providing new revenue streams and an opportunity to digitize their offerings, Thrilling is helping small, local, female- and BIPOC-owned businesses compete in the e-commerce space. As Shilla Kim-Parker, CEO of Thrilling, noted, "Our store partners work day in and day out and salvage the best vintage and secondhand." It’s awesome to see these folks on the ground get a leg up.
  • The runners-up: Fabscrap and Poshmark


The Most Innovative Reuse Company — Food and Beverage

  • The winner: r.Cup
  • The solution: Bringing reuse to the stadium scene, r.Cup provides reusable cups at large scale events, music venues and arenas.
  • What excites me — scaling with style: Beyond establishing large partnerships with event companies and music industry bigwigs, r.Cup is working to bring reuse to multiple U.S. cities — most noticeably in Seattle where its helping to establish a city-wide reuse system and investing in washing infrastructure. "Thanks to the cities who are embracing reuse, [we’re developing] a powerful scalable municipal model," said Michael Martin, founder and CEO at r.Cup.
  • The runners-up: Dispatch Goods and Just Salad

Reuse Community of the Year
  • The winner: Human-I-T
  • The solution: Fighting the digital divide, Human-I-T restores and distributes refurbished electronics in addition to dishing out internet access, training and tech support for underserved communities.
  • What excites me — prioritizing access and e-waste: Having diverted a quarter million electronic devices and 11 million pounds of e-waste, Human-I-T is simultaneously taking on the fastest growing waste stream on the planet and equitable access to technology. "We transform electronic waste into opportunities for people to unlock their fullest potential. We believe access to technology is a right not a privilege," said Gabe Middleton, co-founder and CEO of Human-I-T.
  • The runner ups: ReThink Disposable and The Ecology Center

Corporate Initiative of the Year
  • The winner: Kroger/Loop Partnership
  • The solution: Household products can be purchased in reusable containers at 25 Kroger/Fred Meyer locations throughout the Pacific Northwest. Leveraging Loop’s reusable packaging service, products are bought like any other product in the store aisle and returned by consumers to Loop-branded displays and collection bins for refill.
  • What excites me — advancing America: By leveraging the largest grocery chain in America, this partnership has huge potential to scale — reusables may soon be available to the masses. "It’s been really wonderful bringing [Loop] to life and directly to the customers in our store," said Lisa Zwack, head of sustainability at Kroger.
  • The runner ups: Coca-Cola’s Reusable Packaging Pledge and PepsiCo/SodaStream

Activists of the Year
  • The winner: Alejandra Warren
  • The work: Co-founder of the nonprofit Plastic Free Future, Alejandra is working to include marginalized communities in reuse conversations.
  • What excites me — embodying inclusivity: A champion of inclusion and equitable access, Warren said it best herself in her acceptance speech: "I want to dedicate this award to all BIPOC community leaders and organizers — no one knows your community as much as you do, no one can create systemic changes that benefit your community as much as you can. Embrace your power."
  • The runner ups: Jacqueline Omania, teacher at Berkeley Unified School District; and Yayoi Koizumi, volunteer leader at Zero Waste Ithaca

I hope you join me in a round of applause for "the pioneers, the trailblazers, the innovators and game-changing heroes who," as Upstream puts it, "are developing a better way than throw-away."



Disclaimer: Guest blogs represent the opinion of the writers and may not reflect the policy or position of the Northeast Recycling Council, Inc.

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By Mariane Medeiros August 6, 2026
The Northeast Recycling Council (NERC) is pleased to announce the release of the 2026 Northeast States Policy Guide , a new regional resource that provides a comprehensive comparison of sustainable materials management policies across eleven Northeast states. “The guide serves as an excellent primer for state and industry stakeholders looking to learn about the various policy frameworks enacted across the northeast and how they have been applied.” said NERC President, Michael Nork, Environmental Analyst, New Hampshire Department of Environmental Services. Developed through a standardized survey of state government agencies, the guide serves as a practical reference for policymakers, municipal leaders, industry professionals, and researchers seeking to navigate and compare policies related to waste reduction, reuse, recycling, and circular economy initiatives. The publication includes both regional policy analyses and detailed state profiles covering product bans, product stewardship (including Extended Producer Responsibility), minimum post-consumer recycled content requirements, mandatory recycling laws, and disposal bans. “This resource provides high level insight into materials of interest that the Northeast has focused on managing for decades. For a regulatory agency, specific resources that provide clear examples of replicable or considerable policy and management strategies are useful tools--having them in one place is even more valuable.” said Shannon McDonald, Waste Diversion Division, Director at Maryland Department of the Environment. Key Findings The guide aggregates state-level data across Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont to highlight core regional policy trends: Regional Policy Prevalence: Regulatory frameworks are widely established across the region, with 10 of 11 states using product stewardship programs, 10 enforcing disposal bans, and 9 maintaining mandatory recycling laws. Broadest State Coverage: Maine and Vermont regulate the widest variety of items in the region, 20 and 21, respectively, distinct material categories through state policies, followed closely by New Jersey at 19 categories. Top Regulated Materials: Electronics are the most widely addressed material (regulated by 10 states), followed by mercury thermostats (9 states), tires (8 states), followed by paint, rechargeable batteries, beverage containers, fluorescent lighting, lead-acid batteries, mercury-added products and yard waste (7 states). Funding & Mechanism Structures: Among the region’s product stewardship programs, 47% are producer-funded, 15% rely on consumer point-of-sale eco-fees, 5% combine producer and consumer fees, and 33% utilize alternative measures such as labeling, recyclability standards, or disclosure requirements. Regulatory Gaps & Emerging Opportunities: Significant policy gaps exist in rapidly growing clean-energy waste streams. Currently, only 1 state addresses electric vehicle (EV) batteries, and zero states have statewide policy programs for solar panels. Unfilled coverage areas present distinct opportunities for cross-state collaboration, policy alignment, and regional innovation. By presenting data in a standardized format for each state, the guide enables stakeholders to easily compare regional policy approaches, identify coverage gaps, and adapt proven regulatory models. "By standardizing how we measure product stewardship, PCR mandates, and disposal bans across all eleven states, this guide allows state leaders to quickly identify where their policies align with neighbors and where transferrable models already exist," said Mariane Medeiros, Director of Strategic Engagement and Sustainability Programs at NERC. "With 10 of 11 states enforcing stewardship programs and disposal bans, the region has proven its ability to manage complex products. The next frontier is applying that same collaborative momentum to rapidly growing clean-energy waste streams like solar panels and EV batteries." Alyssa Eiklor, Board Member and Environmental Analyst at Vermont Department of Environmental Conservation, cited: “The NERC Policy Guide provides a valuable comparison of the similarities and differences in how northeastern states use policies as a tool for waste management. It also serves as a convenient short cut for linking directly to the policies.” The full 2026 Northeast States Policy Guide is available for download at: https://www.nerc.org/state-policy-guide About NERC The Northeast Recycling Council, Inc. (NERC) is a multi-state nonprofit organization committed to minimizing waste, conserving natural resources, and advancing a sustainable economy through collaboration and action. NERC's eleven member states and advisory members work together to address sustainable materials management challenges and promote solutions across the Northeast region.
By Sophie Leone July 28, 2026
Connecticut Tire Stewardship (CTS) is the nonprofit organization responsible for implementing Connecticut's Tire Extended Producer Responsibility (EPR) program. Working with municipal transfer stations, tire retailers, auto shops, car dealerships, and other collection partners, CTS helps ensure discarded tires are responsibly collected, recycled, and put to beneficial new uses. Approximately 3.5 million tires reach the end of their useful life in Connecticut each year. Through its statewide Roll Recycle Renew program, CTS provides residents with free tire recycling opportunities while giving municipalities a practical solution for managing scrap tires. By making responsible disposal more accessible, the program helps reduce illegal dumping, protect waterways and natural resources, and keep tires out of landfills. "Connecticut Tire Stewardship is pleased to join NERC and become part of a network of organizations working to advance sustainable materials management across the Northeast. We look forward to sharing ideas, learning from our peers, and expanding responsible tire recycling opportunities throughout Connecticut," said Jesse Schofield, Executive Director of Connecticut Tire Stewardship. NERC is excited to welcome Connecticut Tire Stewardship and support its mission as a Tire Stewardship Organization implementing Extended Producer Responsibility for tires and working toward a more sustainable circular economy. For more information on Connecticut Tire Stewardship visit.
By Environmental Business Council of New England July 23, 2026
Please join the Environmental Business Council of New England (EBC) in welcoming Northeast Recycling Council (NERC) as a new member of the organization. “NERC is a non-profit organization that conducts research, hands-on projects, training, and outreach on issues associated with source reduction, recycling, composting, environ­mentally preferable purchasing, and decreasing the toxicity of the solid waste stream. Eleven states united for environmentally sustainable materials management. We provide webinars, conferences, networking, blogs, and regional collaboration to drive the recycling economy. Special programs include: Government Recycling Demand Champions, State Electronics Challenge, Electronics Recycling Coordination Clearinghouse, and the Toxics in Packaging Clearinghouse. “ EBC members include businesses and nonprofits specializing in environmental and energy technology, services, and products. They range from one-person entrepreneurial ventures and nonprofit organizations to established corporations with thousands of employees. Explore the EBC Member Directory for a complete listing of member organizations. To learn more about Northeast Recycling Council (NERC) including their discipline and services provided, please follow the link . Read on EBCNE .