7 Reuse Trailblazers you Need to Know in 2022

October 18, 2022

October 18, 2022


Today's guest blog is authored by Suz Okie of GreenBiz Group. The original post can be read here.


When it comes to reusables, I’m a fanatic, an enthusiast, a fan — insert any number of zealous descriptors and you wouldn’t be far off.

That’s in part because my journey to circular economy analyst began with a reusables obsession — following a graduate school commitment to stop buying single-use packaging (a goal I, admittedly, often fell short on), finding innovative reusable solutions became a personal addiction.


Reusables offered a tangible step towards the waste-free world I hankered for. In the food service industry alone, leveraging reuse could avoid 841 billion disposable packages annually, equating to 7.5 million tons of trash diverted. In fact, when comparing serviceware options, reusables beat out single-use — whether plastic, aluminum, compostable, you name it — on almost every environmental metric, not just waste reduction.


That’s why when I was invited to judge the 2022 Reusies — an award ceremony celebrating the heroes of the reuse movement — I was ecstatic. Presented by Upstream and Closed Loop Partners — supporters and experts on all things reusable — the Reusies celebrate the people, communities and organizations bringing reuse solutions to the world at large.


Hundreds of submissions flooded in and were narrowed down to three finalists for each of the Reusies’ seven awards. Evaluating their innovation, impact and scale, eight judges — myself included — selected winners that I’m delighted to share with you today.

Without further ado, the winners of 2022 Reusies:


The most innovative reuse companies of 2022


The Most Innovative Reuse Company — Consumer Packaged Goods

  • The winner: Algramo
  • The solution: Leveraging refill stations and home delivery trucks, Algramo enables consumers to replenish their own RFID-enabled smart containers with home products (think shampoo or laundry detergent) one refill at a time.
  • What excites me — leading with social: Algramo was founded with a social mission to fight the poverty tax. By offering bulk products at affordable prices, this solution is not only green, it’s accessible. With partnerships forged across global brands such as Unilever, Nestle, Walmart and Colgate, Algramo also has a path to scale up operations for an international audience. "[We have the potential to replace] 20 percent of the single use packaging in your average superstore…and we’re dedicated to bringing that opportunity to reality," Brian Bauer, circular economy and alliances lead at Algramo, said in his acceptance speech.
  • The runners-up: GOATOTE and Returnity


The Most Innovative Reuse Company — Enabling Technologies

  • The winner: The Rounds
  • The solution: Using a subscription model, The Rounds offers weekly deliveries of household "essentials" (everything from almonds to paper towels) in reusable containers, all while tracking your inventory and learning what you need and when.
  • What excites me — going local: Operating in four cities on the east coast, The Rounds supports small businesses by sourcing local ingredients for its distributed model. "It’s really awesome we get to support the local economy while we build a circular closed loop economy in every city," said Alexander Torrey, co-founder and CEO of The Rounds. Leveraging electric bicycles for deliveries is the emission-reducing icing on the cake.
  • The runners-up: Fill it Forward and Topanga.io


The Most Innovative Reuse Company — Fashion and Apparel

  • The winner: Thrilling
  • The solution: Supporting marginalized voices, Thrilling is offering a new spin on fashion resale by building a digital secondhand platform with inventory sourced from your favorite mom-and-pop vintage stores.
  • What excites me — representing the underrepresented: By providing new revenue streams and an opportunity to digitize their offerings, Thrilling is helping small, local, female- and BIPOC-owned businesses compete in the e-commerce space. As Shilla Kim-Parker, CEO of Thrilling, noted, "Our store partners work day in and day out and salvage the best vintage and secondhand." It’s awesome to see these folks on the ground get a leg up.
  • The runners-up: Fabscrap and Poshmark


The Most Innovative Reuse Company — Food and Beverage

  • The winner: r.Cup
  • The solution: Bringing reuse to the stadium scene, r.Cup provides reusable cups at large scale events, music venues and arenas.
  • What excites me — scaling with style: Beyond establishing large partnerships with event companies and music industry bigwigs, r.Cup is working to bring reuse to multiple U.S. cities — most noticeably in Seattle where its helping to establish a city-wide reuse system and investing in washing infrastructure. "Thanks to the cities who are embracing reuse, [we’re developing] a powerful scalable municipal model," said Michael Martin, founder and CEO at r.Cup.
  • The runners-up: Dispatch Goods and Just Salad

Reuse Community of the Year
  • The winner: Human-I-T
  • The solution: Fighting the digital divide, Human-I-T restores and distributes refurbished electronics in addition to dishing out internet access, training and tech support for underserved communities.
  • What excites me — prioritizing access and e-waste: Having diverted a quarter million electronic devices and 11 million pounds of e-waste, Human-I-T is simultaneously taking on the fastest growing waste stream on the planet and equitable access to technology. "We transform electronic waste into opportunities for people to unlock their fullest potential. We believe access to technology is a right not a privilege," said Gabe Middleton, co-founder and CEO of Human-I-T.
  • The runner ups: ReThink Disposable and The Ecology Center

Corporate Initiative of the Year
  • The winner: Kroger/Loop Partnership
  • The solution: Household products can be purchased in reusable containers at 25 Kroger/Fred Meyer locations throughout the Pacific Northwest. Leveraging Loop’s reusable packaging service, products are bought like any other product in the store aisle and returned by consumers to Loop-branded displays and collection bins for refill.
  • What excites me — advancing America: By leveraging the largest grocery chain in America, this partnership has huge potential to scale — reusables may soon be available to the masses. "It’s been really wonderful bringing [Loop] to life and directly to the customers in our store," said Lisa Zwack, head of sustainability at Kroger.
  • The runner ups: Coca-Cola’s Reusable Packaging Pledge and PepsiCo/SodaStream

Activists of the Year
  • The winner: Alejandra Warren
  • The work: Co-founder of the nonprofit Plastic Free Future, Alejandra is working to include marginalized communities in reuse conversations.
  • What excites me — embodying inclusivity: A champion of inclusion and equitable access, Warren said it best herself in her acceptance speech: "I want to dedicate this award to all BIPOC community leaders and organizers — no one knows your community as much as you do, no one can create systemic changes that benefit your community as much as you can. Embrace your power."
  • The runner ups: Jacqueline Omania, teacher at Berkeley Unified School District; and Yayoi Koizumi, volunteer leader at Zero Waste Ithaca

I hope you join me in a round of applause for "the pioneers, the trailblazers, the innovators and game-changing heroes who," as Upstream puts it, "are developing a better way than throw-away."



Disclaimer: Guest blogs represent the opinion of the writers and may not reflect the policy or position of the Northeast Recycling Council, Inc.

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By Megan Quinn | WasteDive July 8, 2026
A resurgence of secondhand shopping, new sorting methods and policy initiatives are all poised to help shift the needle on textile waste, speakers at a NERC webinar said. Thrift stores are a first line of defense against textile waste, and changing attitudes about thrifting and resale could help shape recycling systems and divert more material from landfills in coming years, said speakers at the Northeast Recycling Council’s material reuse forum webinar on Tuesday. Secondhand clothing is playing a powerful role in U.S. textile export markets, which in turn influences how and when textiles end up in recycling streams, said executives from thrift stores and researchers from the National Institute for Standards in Technology. A rising interest in thrifting, upcycling and clothing repair could help keep clothing in use longer, and when textiles are too worn out to wear, newer sorting technologies could help sort end-of-life textiles more effectively for better end markets, they said. Here’s a few takeaways from the webinar: Thrift stores: making landfill diversion look cool Thrifting is not a new concept, but Americans have become more and more receptive to thrifting in recent years due to a combination of rising expenses, tariff concerns and economic uncertainty. There’s also the lasting effects of the COVID-19 pandemic, when people had more time to look through their closets for unwanted items to donate, said Giana Manganaro Cronin, associate director of retail for More Than Words, a nonprofit youth job training program in the Boston area. More Than Words uses its thrift stores as a key way to offer job training and provide stable jobs for the youth who participate in the program, she said. The organization used to sell used books, but a fresh wave of interest in secondhand shopping spurred by the pandemic prompted the nonprofit to switch to a thrift store model instead. “This was not only a crucial pivot for the environment and to keep more things out of the landfill, but also do well for our business and our young people too,” she said. The nonprofit’s thrift stores, called Boomerangs, offer a 98% margin compared to its previous 62% retail bookstore model, and Manganaro Cronin expects that to continue in coming years. Gen Z shoppers are leading the trend, in part because reducing their environmental footprint is a core value for the demographic, she said. About 64% of shoppers in that age range look at resale options before buying new products, she said. Young shoppers are expected to continue influencing this trend, said Uli Stosch, chief officer of strategic development for Planet Aid, a thrift store nonprofit that has collected and reused more than 2 billion pounds of clothing since its inception in 1997. Citing numbers from an annual resale report prepared by online thrift company ThredUp, she added that the U.S. secondhand apparel market grew 14% in 2024, and the market is anticipated to reach $74 billion by 2029. The next step: Labor-intensive export and recycling markets More Than Words and other thrift stores like it does its best to sell as many items as possible. But for items that can’t sell, the organization often partners with secondary buyers, such as wholesalers who have access to a broad range of additional secondhand markets, Manganaro Cronin said. Stosch said thrift stores and other secondhand stores typically sell between 10% and 50% of their items, and a “small amount’ ends up going in the trash — mostly soiled items not fit for wearing or using. Another portion gets classified as “mixed rags” and baled for export, where they are further sorted for more reuse, resale or recycling purposes, she said. Many of these bales end up in Pakistan and Malaysia, where workers are trained to go through the time-consuming process of hand sorting each piece to separate out the quality clothes for resale while setting aside lower-quality textiles for other uses. “It’s very, very labor intensive to do this. You stand for long hours and have to pick through all the right things,” she said. Because it takes so much time to sort these items correctly, “there’s a limit to how much textiles we can process this way,” she said. From there, many of the clothes destined for resale go to countries in Africa, the Caribbean and Central America. More than 1.5 billion people around the world rely on second-hand clothing, she said, especially as an alternative to low-quality fast fashion brands. Guatemala has a particularly strong secondhand import market, she said. A 2025 study from Full Cycle Resource noted that the country imported 290 million pounds of clothing in 2023 and reused more than 91% of it, with women-owned clothing stores making up more than half of the industry. Complex streams, complex recycling options When clothing or textiles are too worn out or unfit to be worn again, and have already been downgraded to be used as rags or industrial cloth, recycling is one of the next best options. That’s when a new set of challenges kick in, said Katarina Goodge, a materials research engineer at NIST. Textiles are a complex and challenging waste stream to sort, in part because there are no set standards on how to handle the materials today, she said. Setting standards “would help scale up in efficiency in this system,” she added. Another problem: Textile sorting is largely done by hand, as opposed to other recycled materials that can quickly be sorted by a range of AI-enabled robotic sorting technologies, Goodge said. One reason hand sorting is the norm is because it’s tough to tell exactly what a garment is made of. “We need to know the fiber content to know how to recycle that garment,” she said, but the tag inside might simply say it’s made of 95% rayon and 5% “other.” A particularly itchy tag might get cut out of the garment entirely. “We need to look at a more systematic and technological solution to this,” she said – and technology is catching up. Handheld near-infrared devices can give insight into a garment’s material makeup, and when paired with AI or machine learning models, identifying fiber contents can become faster and more efficient. A handheld NIR scanner could be paired with hand sorting to guide garments into the right bins, Goodge said, and larger-scale solutions might be able to identify textiles while they’re on a conveyor belt, with a robotic arm component to pick off specific items. In the U.S., textile recycling infrastructure is not as common as recycling systems for curbside materials, though some companies have invested in such technology in recent years. A future of reuse, repair and policy change Legislation could make a difference in textile recycling initiatives in coming years, the speakers said. California’s extended producer responsibility for textiles law is in the process of being implemented, which will prompt more outlets for clothing donation, repair and recycling, Stosch said. Countries in the EU are also on the hook to implement similar textile EPR programs. Meanwhile, disposal bans in states like Massachusetts have prompted both thrift stores and lawmakers to wonder what to do with textiles that aren’t fit for resale but could be recycled into other products, Stosch said. Most thrift stores will accept apparel that’s torn or missing buttons, as long as it’s clean: “If it’s clean, it can be made into something else.” There’s also more room for creative ways to reuse or repair clothing before it goes to a recycling center, speakers added. For example, community repair events are good ways to teach basic sewing skills and inspire people to make something new with old apparel, Goodge said. “We used to have some infrastructure in the U.S. for repair, and that has largely sort of gone away, because it’s really hard to keep that economically viable,” she said. Yet repair efforts “have a huge potential to keep a lot of these garments as garments.” Read on WasteDive.
By IndexBox July 8, 2026
Thrift stores act as a frontline barrier against textile waste, and shifting consumer perspectives on thrifting and resale could help refine recycling systems and pull more material away from landfills in the years ahead, according to panelists at a Northeast Recycling Council material reuse forum webinar held on Tuesday. Executives from thrift stores and researchers from the National Institute for Standards and Technology pointed out that secondhand clothing holds a strong position in U.S. textile export markets, which in turn shapes how and when textiles reach recycling streams. A rising enthusiasm for thrifting, upcycling, and clothing repair could extend the useful life of garments, and when textiles become too worn for wear, emerging sorting technologies could more efficiently handle end-of-life textiles to improve end markets, they noted. Thrift Stores: Making Landfill Diversion Attractive Thrifting is not a novel idea, but Americans have grown increasingly open to it in recent years due to a mix of rising costs, tariff worries, and economic instability, along with lingering effects of the COVID-19 pandemic, when people had extra time to sort through their closets for items to donate, said Giana Manganaro Cronin, associate director of retail for More Than Words, a nonprofit youth job training program based in the Boston area. More Than Words leverages its thrift stores as a primary means to deliver job training and secure stable employment for participating youth, she explained. The organization previously sold used books, but a surge in interest in secondhand shopping triggered by the pandemic led the nonprofit to adopt a thrift store model instead. This shift was not only vital for the environment and for keeping more items out of landfills, but also beneficial for the business and the young people involved, she said. The nonprofit's thrift stores, known as Boomerangs, achieve a 98% margin compared to the previous 62% margin from its retail bookstore model, and Manganaro Cronin anticipates this trend will persist. Gen Z shoppers are driving this movement, partly because minimizing their environmental impact is a fundamental value for that group, she noted. About 64% of shoppers in that age bracket explore resale options before purchasing new items, she added. Young consumers are expected to keep shaping this trend, said Uli Stosch, chief officer of strategic development for Planet Aid, a thrift store nonprofit that has gathered and reused over 2 billion pounds of clothing since its founding in 1997. Drawing on data from an annual resale report by online thrift company ThredUp, she noted that the U.S. secondhand apparel market expanded by 14% in 2024 and is projected to hit $74 billion by 2029. Labor-Intensive Export and Recycling Markets More Than Words and similar thrift stores strive to sell as many items as possible, but for unsellable goods, the organization frequently collaborates with secondary buyers such as wholesalers who have access to a wide array of additional secondhand markets, Manganaro Cronin said. Stosch noted that thrift stores and other secondhand retailers typically sell between 10% and 50% of their inventory, with a minor portion ending up in the trash, mainly soiled items unsuitable for wearing or use. Another share is categorized as mixed rags and baled for export, where it undergoes further sorting for reuse, resale, or recycling. Many of these bales are sent to Pakistan and Malaysia, where workers are trained to manually sort each piece to separate quality clothing for resale while diverting lower-quality textiles for other uses. Stosch described this process as extremely labor-intensive, requiring long hours of standing and sorting through items, and noted that there is a cap on how much textiles can be handled this way due to the time involved. From there, many clothes intended for resale are shipped to countries in Africa, the Caribbean, and Central America. Over 1.5 billion people globally depend on secondhand clothing, she said, particularly as an alternative to low-quality fast fashion brands. Guatemala has a notably strong secondhand import market, she added. A 2025 study by Full Cycle Resource found that the country imported 290 million pounds of clothing in 2023 and reused more than 91% of it, with women-owned clothing stores accounting for over half of the industry. Complex Streams, Complex Recycling Options When clothing or textiles are too worn or unfit for further wear and have already been downgraded to rags or industrial cloth, recycling becomes one of the next best options. This is where a fresh set of difficulties emerges, said Katarina Goodge, a materials research engineer at NIST. Textiles represent a complex and challenging waste stream to sort, partly because no established standards exist for handling these materials today, she said. Establishing standards would help boost efficiency in this system, she added. Another issue is that textile sorting is predominantly done manually, unlike other recycled materials that can be quickly sorted using various AI-enabled robotic sorting technologies, Goodge noted. One reason manual sorting remains standard is the difficulty in determining a garment's exact composition. Goodge explained that knowing the fiber content is essential to know how to recycle a garment, but the tag inside might only state it is made of 95% rayon and 5% other, or an itchy tag might be completely removed. She emphasized the need for a more systematic and technological approach, and noted that technology is advancing. Handheld near-infrared devices can reveal a garment's material composition, and when combined with AI or machine learning models, identifying fiber contents can become faster and more efficient. A handheld NIR scanner could be used alongside manual sorting to direct garments into appropriate bins, Goodge said, and larger-scale systems might identify textiles while on a conveyor belt, with a robotic arm component to pick out specific items. In the U.S., textile recycling infrastructure is less common than curbside recycling systems, though some companies have invested in such technology in recent years. A Future of Reuse, Repair, and Policy Change Legislation could drive changes in textile recycling efforts in the years ahead, the speakers said. California's extended producer responsibility for textiles law is being implemented, which will encourage more outlets for clothing donation, repair, and recycling, Stosch said. Countries in the EU are also required to implement similar textile EPR programs. Meanwhile, disposal bans in states like Massachusetts have led both thrift stores and lawmakers to consider what to do with textiles that are not suitable for resale but could be recycled into other products, Stosch said. Most thrift stores will accept apparel that is torn or missing buttons, as long as it is clean, she noted, adding that if it is clean, it can be turned into something else. There is also potential for creative ways to reuse or repair clothing before it reaches a recycling center, speakers added. For instance, community repair events are effective for teaching basic sewing skills and inspiring people to create something new from old apparel, Goodge said. She noted that the U.S. once had some infrastructure for repair, but that has largely disappeared because it is difficult to keep economically viable, yet repair efforts have significant potential to keep many garments as garments. P Read on IndexBox.
By Chris Voloschuk | Recycling Today July 3, 2026
The Northeast Recycling Council (NERC), Brattleboro, Vermont, recently released its “ Northeast Flow of Glass Report ,” a regional analysis looking at glass container generation, collection, recycling, disposal, policies and end markets across the 11 states in the 11 Northeast states. The report was developed by NERC’s Glass Committee with support from state agencies, industry partners and stakeholders across the region and builds on the organization’s previous research into glass recovery, processing and end markets. NERC says it is meant to provide a comprehensive snapshot of how glass moves through the Northeast materials management system and highlights opportunities to strengthen glass recycling through policy, infrastructure investment and market development. According to NERC , key findings in the report include: Vermont (79.9 percent) and Connecticut (77 percent)—two states that operate deposit return systems (DRS)—recycled the highest share of glass containers relative to total glass container scrap generated. Connecticut led the region in per capita glass collection at 65.8 pounds per resident. New York collected the greatest total tonnage of glass containers for recycling at 281,065 tons annually, followed by New Jersey with approximately 197,000 tons. Five states in the region operate DRS programs that include glass beverage containers. All Northeast states provide residents with access to curbside and/or drop-off recycling programs. Reporting methodologies vary significantly among states, affecting direct comparisons of recycling performance. Recycled glass supports multiple end markets, including new containers, fiberglass, concrete applications and aggregate products. “Glass is one of the few packaging materials that can be recycled repeatedly with minimal loss of quality,” says NERC Executive Director Megan Schulz-Fontes. “The data show that strong collection systems and supportive policies can significantly increase glass recovery and create valuable feedstock for manufacturers.” NERC says its findings demonstrate that opportunities exist across the region to increase glass recovery through improved collection systems, stronger processing infrastructure and continued end market development. It also claims its analysis reveals “substantial variation” in state reporting methodologies, recycling requirements and collection systems. Per the report, while all Northeast states provide residents with access to curbside and/or drop-off programs, collection models differ considerably. Five states operate DRS programs, several off source-separated glass drop-off programs and Pennsylvania is the only state identified as providing source-separated curbside glass collection in select communities. NERC says these differences present challenges when comparing data across states and highlight the need for continued efforts to improve reporting consistency and transparency. The report notes that recycled glass serves a growing number of end markets, including new glass containers, fiberglass insulation, pozzolan for concrete, foam glass aggregate and other construction applications. “Many of these markets require high-quality glass cullet with low contamination levels, making effective collection and processing systems essential,” NERC writes. Although glass is heavier than many alternative packaging materials and can be more transportation-intensive when moved long distances, NERC reports that increasing local and regional collection, cleaning and processing capacity can improve environmental outcomes. The organization says recycled glass can help reduce greenhouse gas (GHG) emissions associated with manufacturing by replacing virgin materials and supporting a more circular economy. NERC says its findings suggest that strategic investments in collection systems, processing infrastructure and end market development could increase glass recovery rates throughout the Northeast while supporting resource conservation, economic development and reductions in GHG emissions. Read on Recycling Today .