The new EU law that’s looking to stamp out greenwashing
Today's guest blog is authored by Tom Howarth of GreenBiz Group. The original post can be read here.
Consumers today face a barrage of eco-friendly messaging from the corporate world as it hopes to cash in on increasing concern for the environment. At the same time, an absence of common rules for companies making voluntary green claims has left the door open to greenwashing, making it increasingly difficult to gauge the fact from fiction when it comes to sustainable business practice. This is not just a problem for the eco-conscious shopper, who must now sift through reams of "sustainable" products to find one with bona fide green credentials — it is a problem for businesses, too.
Companies making a genuine effort to reduce their environmental impacts, often at significant cost, are having to compete against others making the same claims but without putting…