3 observations about circular packaging, from the experts
Today's guest blog is authored by Jon Smieja of GreenBiz Group. The original post can be read here.
Everyone who participates in the modern economy understands that packaging needs to be improved, right?
Honestly, I get frustrated when it takes 10 minutes to get a kid’s toy out of the package. After extraction, I have the pleasure of scrutinizing every component to see if it’s recyclable (note: If I have to examine, it’s usually not recyclable). I don’t even want to think about what the average consumer does with toy packaging. I’m sure it’s horrifying.
Then there are people like the other 600 attendees at the Sustainable Packaging Coalition (SPC) Impact conference, which took place in San Francisco earlier this month. This group of people understands packaging. They know why a bottle of pain reliever is sold in a box even though the bottle protects the contents, and they know why the box…