Reduce, reuse, recycle, register?
Today's guest blog is courtesy of GreenBiz. The original post can be read here.
Consumer interest in the use of recycled materials, so-called recyclates, is on the rise. Indeed, the perceived sustainability of a product or brand is playing an increasingly important role in purchasing decisions, as evidenced by one global marketing research firm predicting sales of sustainable products to reach up to $150 billion in the U.S. by 2021.
Using recycled materials in products is just one way companies can reduce their impact on the environment, and as GreenBiz readers are well aware, this practice has been growing across a surprising breadth of industries.
Patagonia, for example, recently declared that 68 percent of its offerings use recycled materials. Similarly, activewear brand Salomon announced that it would…