What Helps People Better Understand Recycling Instructions?
This week's guest blog is courtesy of The Recycling Partnership. Its original publication can be found here.
Know What to Throw
When educating around what goes in – or doesn’t go in a recycling cart – messaging space is limited and attention spans are short. The Recycling Partnership recently set out to identify best practices for signage and mailers. We surveyed 1,173 people and interviewed 20 people across the country to get our questions answered. Here are our top findings:
1. People want details on what they should and shouldn’t recycle.
As we have seen in our other surveys, people are overly confident about recycling in general. They think they are recycling properly, but surveys (and contamination rates) confirm their knowledge is often wrong.
Case in point, 49% of those surveyed believed plastic grocery bags should go…
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