7 tips for companies developing reusable packaging
Today's guest blog is authored by Meg Wilcox, contributor to GreenBiz.com. The original post can be found here.
Reusable packaging is gaining steam, and brands have ample opportunity to pilot projects or join precompetitive collaborations so that they don’t have to shoulder the risks alone. That optimistic message — even amid safety concerns that have arisen during the coronavirus pandemic — was the takeaway from two breakout sessions on reusable packaging at Circularity 20, GreenBiz’s online circularity event.
"We’re seeing the field of reuse just exploding," said Annette Lendal, project manager for New Plastics Economy at Ellen MacArthur Foundation. The foundation has seen a surge of interest, she said, since publishing its July 2019 report, "Reuse — Rethinking Packaging," which analyzed and mapped 69 reuse examples to help companies understand reuse models, their benefits and potential challenges.
"Everything has changed on this topic in the last three years," agreed Bridget Croke,…