Green consumerism, 2020 style
The following guest blog was authored by Joel Makower, Chairman and Executive Editor of GreenBiz.
For more than a decade, I’ve been tracking and compiling surveys of U.S. consumers on a wide range of environmental issues for an annual article like this one, typically published in the runup to annual Earth Day celebrations. (Here’s the first one, done in 2007 and the most recent, from 2019.) It’s always a daunting challenge: sorting through mind-numbing polling data to assess what’s changing and what’s not.
I’d also planned in this year’s installation to revisit my book,
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