Verifying Sustainability at Meaningful Scale: The Landscape Approach
This guest blog is courtesy of GreenBlue and was written by Sarah Crow, Senior Director, Sustainability Solutions, American Forest Foundation
As 2020 approaches, many brand owners and retailers are evaluating their performance and analyzing how they can achieve their sustainability goals for this decade. At the 2018 SPC Advance conference, hosted by The Sustainable Packaging Coalition, sustainability leaders from many different companies discussed the opportunities to demonstrate sustainability and make a difference through their sourcing.
Many companies have set goals to source 100% of the fiber for their packaging, paper, and other materials from recycled, certified, and verified sources. These brands want greater visibility into their sourcing and a means to drive sustainability at scale.
“Mars is excited to be a partner in the development of Forests in Focus. We believe Forests in Focus will enable a deeper assessment of our 
fiber supply and give us line of sight…