In 1991, NERC began exploring options with the Direct Marketing Association on reducing the waste associated with direct mail by increasing their use of recycled materials, as well as source reduction and design for recyclability. As an outgrowth of these efforts, in 1994, DMA announced the DMA Corporate Environmental Stewardship Challenge. The Challenge has been taken by over 100 DMA members. Each participating company is provided a checklist that addresses waste reduction, recycling collection and buying or manufacturing recycled products. DMA has also worked with NERC on an annual recycled paper survey to gauge DMA members use of recycled paper and adoption of environmentally sound business practices.
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