PRESS RELEASE
Contact: Executive Director, executive.director@nerc.org
Date: May 2, 2018
Webinar to Focus on Effective Education Strategies for Proper Recycling
The Northeast Recycling Council (NERC) and the Northeast Waste Management Officials’ Association (NEWMOA) will host a free webinar — Effective Education Strategies for Proper Recycling — June 7th at 2:00 – 3:30 PM (eastern). The purpose of this webinar is to provide insights into campaigns to educate the public about what is recyclable and what is not. The presenters will focus on the impacts of projects in a variety of municipalities, including those with multi-lingual populations.
The webinar speakers and presentations:
- Cindy Jolicoeur, Communications Consultant, C + C, with many years of experience working on recycling education campaigns will present on the key elements of effective marketing and messaging for proper recycling and lessons learned from communities with whom she has worked.
- Charlotte Ueta, Acting Manager, Waste Management Planning, Solid Waste Management Services, City of Toronto, will present on Toronto’s experience and lessons learned with proper recycling messaging and outreach in a multi-lingual community where approximately 100 languages are spoken.
- Sherill Baldwin, Sustainable Materials Management, Connecticut Department of Energy and Environmental Protection (CT DEEP) will present on DEEP’s initiative to develop and implement a state-wide single list of recyclables and how it fits into their campaign to reduce contamination of the recycling streams.
For more information about the webinar, contact Lynn Rubinstein, NERC Executive Director, executive.director@nerc.org, 802-254-3636.