Recycling markets are down. Recycling rates are stagnant. And recycling as a whole has received some negative press over the last year. Clearly, materials management needs some fresh energy – and reliable revenue streams. Reuse may hold the key. The rapidly evolving reuse landscape is vast and exciting. We’ve long been accustomed to “traditional reuse” – shopping at thrift stores, for example, and refillable mugs for to-go coffee. But the sector now also includes concepts such as upcycling, building adaptation and the sharing economy. These trends can have significant impacts. By extending product life cycles, reuse conserves resources and lowers greenhouse gas emissions and pollution associated with new product manufacturing.