This guest blog is courtesy of the Reusable Packaging Association, and was originally posted on its website. The blog was written by Tim Debus,
President & CEO.
With systems design for a circular economy, packaging can be recovered for reuse and designed for optimal performance and impact.
There is a simple question to verify whether you are enabling a circular economy for your packaging. Are you designing a packaging product for use in a system that achieves full recovery after each use? Answering “yes” builds a circular model; answering “no” leads to a linear model. And if you are unsure, then there is an open opportunity – if…